We enable search in collaborative networks

Giving companies the ability to collaborate and gain high quality traffic by cycling traffic between partners

What we do

Theca assist companies who are willing to collaborate to gain high quality traffic by enabling them to cycle traffic via Private Ad networks within their selected network, in a way that is easily and securely deployed, controlled and maintained.

If a partner in a network is not able to fully serve a customer with a request, we enable other partners to assist. Never miss an opportunity again, increase sales and customer satisfaction within the network.

Our services are tailored for e-commerce groups and are particularly suitable for search-intensive and brand-driven segments such as DIY, Sports, Outdoor, fashion and home interiors.

Theca visualization to show Source to Destination traffic flow
Theca visualization to show how a page looks before solution
Theca visualization to show how a page looks after implementation

How we do it

The different stages

Collect

We conduct an in-depth analysis of your business and market segment, gathering comprehensive data that encompasses your industry, including your business, partners, competitors, influencers, and user-generated content.

Learn

We channel this data into our machine learning process, where we uncover connections between products, their intended purposes, ideal contexts, available alternatives, and more. This procedure culminates in the creation of a customized AI model, finely attuned to your specific requirements and preferences.

Share

Next, we grant you access to our HTTP/JSON API. Typically, internal search queries are mirrored to our API, which in turn delivers pertinent Ads from your network as responses. This empowers you to capture every potential opportunity, guaranteeing your network never overlooks a potential sale again!

Analyze

Ads delivered through our platform are tracked, measured, and subjected to in-depth analysis. This process offers real-time visibility into ad performance and provides actionable insights to refine your advertising strategy, enhance customer engagement, and uncover valuable overlaps within your network.

Improve

These insights seamlessly make their way into the subsequent data collection phase where they continuously improve the quality and effectiveness of the ads delivered. This dynamic feedback loop ensures that our ads benefits from the cumulative knowledge gained from previous iterations, resulting in more refined and impactful ad delivery.

Theca visualization to show step Learn including the Theca bird